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The Lower East Side Business Improvement District was established in 1992 as a nonprofit economic development organization dedicated to revitalizing the Orchard Street Shopping District while preserving its unique and diverse character.

GO EAST! is your passport to SHOP, DINE,and EXPLORE our vibrant neighborhood. With GO EAST!, you gain access to exclusive savings at nearly 100 unique establishments.

And now, you can earn REWARDS at incredible restaurants, including Stanton Social, Basso Est, Essex, and Libation, for patronizing local shops!